This site is not affiliated with Google, Google Search, or Google Inc.
Google and all associated colors and images are property of Google Inc.

Googling "Google"

I have to do a lot of keyword research for the websites I work on/with, or in other words, check and see what kinds of phrases google users key in when they're looking for whatever it is that the website I'm working on is about or for. I noticed quickly, after taking up this line of work, that Google users are pretty bad spellers, and a lot of their queries are funny. But maybe a little more funny than the rest is the fairly large group of people that uses Google to try to find Google, or the dozens of Google variants available at Google.com. I've included the search statistics for some of these phrases below, and I've tried to break these people into categories for comparison's sake.

Group 1: The 277,000,000 people (45,500,000 in the U.S.) per month who search "Google" using Google

This doesn't include the 40,500 people per month who search "google google" using Google. It is probably reasonable to say that Google has become a verb through usage, but it is still a little funny that users tell google to search (google) google.

To be fair, probably a lot of these people have installed the Google toolbar without realizing it and they don't understand that when they're using the toolbar to find Google, they're actually already using Google, so they could just skip a step and key in whatever they were going to use Google to search for to begin with, like lawn ornaments or funny kitten videos.

Group 2: The 70+ Million who either don't understand the difference between the search entry field and the URL bar or who can't spell well enough to just use the URL bar to reach their destination:

google toolbar URL Bar mixup clarification

Query

Global Monthly Searches

ww.google

135,000.00

www.googl

246,000.00

www.googl.com

33,100.00

www.google

24,900,000.00

www.google.com

13,600,000.00

www.google.coml

22,200.00

www.googles.com

8,100.00

google.com

37,200,000.00

google.com homepage

720

google.com.in

12,100.00

google.come

22,200.00

google.comn

110,000.00

google.con

90,500.00

google.ocm

165,000.00

googles.com

8,100.00

googl.com

40500

Total

76,593,520.00

In defense of the bad spellers, entering an almost-URL in Google is pretty effective if you have trouble with c-o-m for "com"; or w-w-w for "www";.  Google is better at understanding pre-literacy than browsers are and, URL correctly entered or not, it helps these people reach their intended destination, which, funny enough, is Google.com for these 76 million world citizens.  And as far as the URL/Search field mix-up, this is easy enough to do with a google toolbar that installs in the browser just under the URL bar, so I'm really not making fun of these guys.

It would be interesting to know, out of the roughly 13.5 million who search www.google.com, (the correct spelling and format, and, interestingly enough, a 5 to 1 minority) how many are actually at www.google.com keying www.google.com into the search field.

Group 3: The Google/Goggles Mix Up

I intended to go in descending order by volume, but this shouldn’t be left until the end.

night vision googles

So, the statistics:

Query

Global Monthly Searches

googles

823000

googles.com

8100

night vision googles

1900

Total

833000

I know your first question, and it was mine too: 110,000 people per month search "night vision goggles", so we're at better than 57 to 1 who know the difference between night vision googles and night vision goggles, but a better question is why 13 million people per year think they might need night vision goggles? Is this what happens when playing Call of Duty for 30 hours per week becomes too tedious?

In case you were wondering, googles.com redirects you to google after a pretty long delay and goggles.com doesn't even sell goggles.

And maybe the 823,000 people per month who think they need to see better under water but can't distinguish googles from goggles should quit worrying about recovering things from the bottom of the above-ground pool and get to work on their University of Phoenix homework.

Group 4: Pissed Off Google Users

Query

Global Monthly Searches

google address

368,000.00

disgruntled google user

I guess there could be more than one way to interpret this, but I'm not sure why anyone would think that they could send mail to Google and expect anyone to read it. To me it seems that more than 300,000 people per month have had enough of Google's b.s. and they're not going to take it anymore.







Group 5: Geographers

googleworld

Query

Global Monthly Searches

earth.google.com

6600

googl earth

201000

google earch

27100

google earh

12100

google eartg

5400

google earth free

368000

google eartj

2400

google eartth

1900

google erath

18100

google erth

90500

google mars

49500

google world

301000

Total

1083600

So 6600 out of over a million can spell both "Google" and "Earth" and know that no one pays for Google Earth. 368,000 have apparently been scammed by Google Earth, the paid version, but they can type and spell.

I'm not really sure about the 301,000 who search "google world." Either they're getting "world" confused with "earth," which is an honest mistake, or they think that Google is opening a theme park that they might like to visit – another honest mistake. And I have no idea why 49,500 people search "google mars." Either they want to know about mars, in which case they could just key in "mars" instead of telling google what to do again, or they think there is a Martian version of google.

That leaves around 350,000 who can't spell either "google" or "earth." I say "around" because I'm not sure what to make of the query "google earch." Are these people looking for google search or google earth? Seems like a pretty bad spelling of earth, but it also wouldn't say much for their understanding of the internet if they were trying to use google search to find google search – a little like stopping at a gas station to ask for directions to a gas station.

sponge bob earth sign

Disappointingly, only 3600 people per month search "how to spell better" and even fewer, 480, search "returning to high school", but over nine million search "sponge bob", which works out to over 108 million per year, so maybe if our cartoons become a little more educational, we can make some progress on spelling earth.

Group 6: Translators

Query

Global Monthly Searches

google tranlate

135000

google transalate

40500

google transl

201000

google translare

9900

google translat

165000

google translatre

9900

google traslater

6600

google trnslate

33100

Total

601000

I wonder what Google translate comes up with if you try to tranlate the word tranlate?

Google translatre sounds French to me, so that might be legitimate. I could probably take a stab at that one: French:Translatre = English:Translate. Your move Google, s'il vous plaît.

Group 7: Stalkers

Over 27,000 people per month search "google people search" – as in, "Google, where is my ex-girlfriend and who is she banging?" Unfortunately for these guys, Google will only look for people's names on web pages, and not for their apartments or hideouts.

Group 8: More Confusion

Query

Global Monthly Searches

google seach

12100

google search

6120000

google serch

40500

Total

6172600

I guess Google should make it more clear that google.com is Google search, and that these guys don't need to go to a special page to do a search, but if they are already doing a search…

Group 9: Fighter Pilots

google flight simulator

165,000.00

Now these people have the right idea. This thing actually exists. Which is great for me because I don't really have the money to vacation at GoogleWorld or try to travel around google earch on real airlines. If anyone needs me, I'll be on simulated holiday.


Another industry's best one page web site design by Sites Up And Running


HTML Comment Box is loading comments...